Chris Anderson is stirring things up in the web-world. His notions about the value of content – and the way to maximize online distribution of your content are counter-intuitive. And I think he is right.

Here’s one take on Anderson’s perspectives, from Diane Mergimas, at Media Post:

The new media economy is all about mining individual connections for content and commerce in deeper ways than print or television advertising has attempted. The providers of goods, services and content pay for interactive connections to targeted consumers who generate revenues. The more relevant and functional the services, the more likely consumers are to pay for the privilege. The more specific the data about consumers’ Web behavior and preferences, the more valuable it is to advertisers willing to pay for the connections.

Much to learn about how this web thing will really work most effectively. I’m going to listen to a lot of experts, and Anderson is one of them.

Posted in Business Culture Marketing Media
Comments Off Posted by John Fuller