Universal McCann does some good research, and they’ve learned some interesting things about “social media” like blogs:

• Blogs are a mainstream media world-wide and as a collective rival any traditional media – 73% of persons surveyed have read a blog
• There are now 184 million bloggers world-wide
• The number one thing to blog about is personal life and family
• China has the largest blogging community in the world with 42 million bloggers, more than the US and Western Europe combined

If you haven’t started blogging, now’s a great time to dive in and see what happens.

Posted in Blogging Media Research Tech
Comments Off Posted by John Fuller