“The notion that less is more is absolutely playing out on Hulu,” Jason Kilar, the chief executive of the site, said. “This is benefiting advertisers as much as it is benefiting users.”

Online video viewing is enhanced by less ad content? No surprise, but it is nice to see someone try – and succeed – at proving what many of us know intuitively: the fewer the ads, the better.

Find out more here.

Posted in Advertising Business Media Research Web
Comments Off Posted by John Fuller