Dec
23
Want to reach your audience? Know who they are, what they do and where they are. Here’s an article about everything from the Gen Y Mom to the Zen Tech Warrior.
Money quote:
Brands must keep pace with consumers with a presence at every stage of the conversation (where they can respond, not react) and formulate a Web reputation strategy to manage viral insurrections. They also should be developing their content and other strategies across all platforms: mobile, digital, out-of-home, broadcast, broadband and social media.
So much to learn!