Social Media Is great, But Does It Work?

With all the buzz these days about social media, have you ever considered how you can determine if your Twitter feed is really worth maintaining? Or if that company blog is important enough to continue? Does this great new world of interconnectivity (is that a word?) really work?

Here’s an article which captures 100 different ways you can measure the effectiveness of your social media effort. For instance, here are a few of the items listed:

  • Downloads

  • Uploads

  • User-initiated views (e.g., for videos)

  • Ratio of embeds or favorites to views

  • Likes / favorites

  • Comments

Check out the entire piece, and I’d especially point out the comments at the bottom.

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