I thought this was an insightful article, in which the author suggests that older generations (um, like me) are holding onto our youthfulness, and Gen Y is leaving the past behind much easier. Which makes messaging all the more difficult.For instance,
Standard age-related targeting can’t be relied on any more, thanks to a new social trend: flip-flop generations. Many adolescents today are acting in ways we might expect middle-age Americans to do, while older consumers are maintaining their “adolescent” interests, outlooks and behaviors into middle age.
Get your message wrong, and you might offend the very group of people you want to reach.
