Category: Business

Audience Aging

According to the latest Nielsen data, the average audience of the four major television networks is older than ever.

  1. CBS median viewership is the oldest at an average 55 years old
  2. ABC averaged 51 years old
  3. NBC viewers are a little younger, average 49
  4. The Fox audience is a relatively youthful 44

Ten years ago the average age of viewers for these networks were clearly younger by three to nine years.

Where is this leading? Check this story to see what the highest paid TV personalities make every year…powerful evidence that despite the aging audience, broadcast television isn’t likely to disappear any time soon — it remains a lucrative media channel. As long as the advertising money keeps pouring into the networks, they’ll stay in business.

Read A Paper Lately?

When was the last time you held a newspaper in your hands? I mean, held it to…read? I’m not talking about using a paper to blot us some spill in your garage, or to train the puppy, or to keep that spray paint from getting all over the place.

I’m guessing you haven’t really read a newspaper in the past two or three months. If so, you’re not alone. By most – if not all – measures – the U.S. newspaper business is dying. Except for a few major players, newspapers are bleeding money and ink all over.

The contrarian in this doomsday scenario is, most notably, The Wall Street Journal – which, by the way, has the very best newspaper app for Apple’s iPad (I wonder if the WSJ owner, media savvy Robert Murdoch, has any Apple stock?).  I’ll predict here that the WSJ will succeed, long-term, as an entity. They’ve leveraged their content all over the place, and even have the audacity to (gasp) charge customers to read their columnists and features.

Most of the print industry, though, will probably go under or just fade away slowly to irrelevance…IF it doesn’t take its cues from Mr. Murdoch and go digital.

Sample data points from a recent study the Organization for Economic Cooperation and Development show the dire circumstances of the American newspaper business, especially when compared to other countries:

  • Fewer than half of all adults in the United States regularly read newspapers in 2008, compared with 96 percent in Iceland.
  • Advertising contributed 87 percent of newspapers’ revenues in the United States, compared with 53 percent in Germany, 50 percent in Britain and 35 percent in Japan.

In light of such stats, I wondered how much longer the industry can survive here in the U.S.

Some industry veterans are decidely pessimistic about the viability of newspapers. Here’s a site for laid off journalists to offer their “parting words” of wisdom about the biz. There’s even a website where you can donate to…

  • advance the search for a support system for the kind of serious public interest reporting that our democracy requires, and that is now so threatened.

Wow.

These thoughts were prompted by some news reports, and also by my need to renew my subscription to…The Wall Street Journal. Yeah, the print edition. I am one of the few people I know of who still read a newspaper – an actual PAPER – every day.  Started this daily routine when I was about ten years-old. Not quite ready to stop reading a paper.

Are you?

Apple’s Success…or Pending Decline?

Apple is in the news a lot these days, and the new iPhone will be unveiled in just.  But what is the company’s future? Will it continue its meteoric climb as a consumer products leader? Has Apple reached its apex and now destined to slip away to competitors like Google and Amazon?

Here’s a piece in Financial Times suggesting that Apple is here to stay – citing the fact that the company is now worth more than long-time adversary Microsoft. Apple has been declared the largest tech company, and the coming days of new products and innovation might well continue that domination. Yesterday’s news that MS had re-organized its gadgets division didn’t do anything to make one think otherwise.

Still…how can Sir Steve keep it up? Over in the Wall Street Journal, an observation was made that Apple could be sealing its own fate by remaining committed to the “closed system” of tightly managing all software and hardware integration. This obsession with defining the user experience could well mean that Google’s Andriod phone OS, for instance, will one day rule the smart-pone seas. That licensed Android system means a multitude of manufacturers – resulting in a multitude of hardware options. And that is reminiscent of what happened when Steve Jobs decided to keep Apple’s OS to itself…allowing the competing MS operating system,

And I recently read a columnist who said Apple stock, in his opinion, is a “strong buy.”

I don’t own Apple stock. I DO own many Apple gadgets. And I like them all very much. But I’ll admit that the coming days seem a bit troubling to me. A friend with an Android phone showed it off, and I was impressed. With the release of MS Vista, it seems Microsoft is finally getting the hang of making their OS markedly better.

Something tells me that “the jury is still out,” that Apple will be around for quite some time, and that the coming days of technology and electronics will only bring improved products at lower prices.

Sure as the sun shines.

Er, as I type that last sentence, I notice it is raining, even though the sun is still shining.

Hmmm.

Two Kins, Two Strikes?

Microsoft’s new mobile devices, Kin One and Kin Two, are aimed right at the lucrative teen segment of cell phone users. With a stylish design and some interesting new features, one reviewer was smitten. After reading, I’ll admit that I started to think Microsoft had made a winner, or at the least, a contender, in mobile technology. Long battery life, cloud connection as a standard feature, cool little shape.

Other critics, though, were more…critical, citing poor software and expensive monthly plans as reasons to overlook these offerings. OK, so maybe they’re not looking as good as I thought.

Still, hats off to Microsoft for being bold and trying.

I’m guessing though, that the company will not get the traction of this phone, or this one, or this one, or…

Ah, the fickle public, the growing list of technical abilities needed to capture the attention of busy geeks, and the high bar set by the iPhone. And I have to wonder: Where will mobile devices be in five years?

Teens and Tweets

My 18 year-old tried it but quit, suggesting it just didn’t “do anything” for him. My 21 year-old totally shut his account down, saying he just didn’t see the point. Meanwhile, I keep plugging away at…Twitter. And recent data indicates we’re a rather normal family when it comes to tweeting.

According to a recent Pew Research Center, teens aren’t Twittering. Only 8% of teens utilize the microblogging site.

Teens DO use Facebook and other social sites, however. That same Pew report showed that 73% of young teens (ages 12 to 17) use Facebook.

Here’s a chart showing the frequency of online access by teens – nothing startling, but pretty interesting.

If you like numbers, data and trend projections, check out these twenty “mind-blowing” social media stats.

The short of all this: media messaging requires an awareness of where the intended audience is, what media they are using and where they congregate.

If “knowledge is power,” what do you know?

Where Will Tablets (And Pads) Take Us?

I remember the Newton, Apple’s infamous first attempt at a ultra-portable, hand-held computing. It was not altogether a bad idea, although it wasn’t integrated or compelling enough to win over a large base of users. Alas, Newton is now (and frankly, has been for a long time) a relic.

What might have been Newton’s domain, the medical world, has now been populated by tablet computers running various Microsoft operating systems. My own physician uses a Fujitsu )?) tablet to track my physical data-points, and can update things easily with a few touches of the stylus. Not elegant, but good enough. If only Apple had seen this niche and gone for it with some seriousness. Oh well.

More recently, netbooks have made advances in business and personal use, although I know only a handful of folks who use their handful of netbook to…check email and look at the web as they travel. I don’t know of anyone who raves about their netbook. Nobody who likes it half as much as their laptop. In fact, netbooks seem tethered, if you will, to laptops. Min-laptops. Cute little laptops. Cheap laptops. But not a serious computer, or a replacement for laptop, or for that matter, a replacement for even a smart phone. Caught in the in-between world, that’s where netbooks seem to be in life.

And smartphones are..well, phones that do more. I love my iPhone. I have friends who love their Blackberries. And some industry pundits (here, here and here, for instance) are suggesting that Palm is going to die, if it isn’t already in its final gasps. Still, my middle-aged eyes need reading glasses to see my contacts and email. Sorry, but the screen on that thing is just a tad too small for my taste. Not that I want it any bigger. No, I like putting it into my pocket, and I like its interface, and I like its apps, and so much more about my smartphone. But that’s a phone, not a replacement for a standard computer.

Which leads us to…the possible future of computing, that new category that many want to establish, but which will likely be won (at least initially) by the Apple iPad. (BTW, I hate the name, but I love the concept). What will the iPad do that makes for something really new, and as Steve Jobs suggests, “magical?” Why, just about anything and everything! Surf, watch videos, read books, and eventually, make calls via Skype using that built-in camera (oh wait, that’s not until next year’s iPad). For a more reasoned assessment of what it’ll do, read this perspective to see where iPad – and some other bold offerings like Google’s Chrome – will take computing in the coming years. Eventually, suggests author Steven Levy, the desktop computer I’m using to type this post, and the GUI with which you are reading it, will be gone. “Dead, deceased, it has gone to meet its maker,” as John Cleese might say.

And, by the way, no offense to Microsoft, but many think they’ll remain stuck to the cash-generating Windows model of computing until the very end. Maybe, maybe not. But it is difficult to envision a future with Windows 10, don’t you think?

So, where will tablets lead us? Hard to say. But it surely seems to be a promising future. Fun, even. That is, if these things deliver even half of what Genie Steve promises.

So far, Levy’s argument for the death of GUI seems credible and yet…maybe I’m not ready to give up that laptop. I like its powerful processing and elegant and all-encompassing “all in one portable box” design.

Just in case, though, I’m thinking of getting a pad, er, tablet, sooner rather than later. I’ll admit I’m intrigued. It’ll take a bit of getting used to, and I may pay a price for being an early adopter. Perhaps I’ll find it all pretty shallow, as empty as cotton candy at the county fair. But at least I’ll have a head start on the future.

Advertising: Generations Switch

I thought this was an insightful article, in which the author suggests that older generations (um, like me) are holding onto our youthfulness, and Gen Y is leaving the past behind much easier. Which makes messaging all the more difficult.For instance,

Standard age-related targeting can’t be relied on any more, thanks to a new social trend: flip-flop generations. Many adolescents today are acting in ways we might expect middle-age Americans to do, while older consumers are maintaining their “adolescent” interests, outlooks and behaviors into middle age.

Get your message wrong, and you might offend the very group of people you want to reach.

Gen Y: Some Stats

Here are some selected stats about Generation Y, that huge demo of 18-29 year-olds,  from a recent MediaPost blog entry:

  • Three-quarters have created a profile on a social networking site

  • One-in-five have posted a video of themselves online

  • Nearly one-in-four have a piercing in some place other than an earlobe, about six times the share of older adults who’ve done this

If you aren’t sure what to make of this, check out the entire MediaPost article.

Gen Y: Do You Know Them?

I just finished Michael McQueen’s, The New Rules Of Engagement. Its a “guide to understanding and connecting with Generation Y,” as the subtitle indicates, and it offers engaging, informative and fun insights into the kids who will shape tomorrow’s world. The author is himself a member of the Millennials, the 50 million strong generation of 18-29 year olds. They are a different breed, these kids, and you’ll find yourself appreciating the wisdom – and humor – of McQueen as he gently guides older readers into the minds and hearts of Gen Y.

Educators, employers and parents need to know this information. McQueen, who hails from Sydney, Australia, writes and speaks to thousands of young people and knows of what he speaks. Not an overly scholarly treatise, this book is a quick read that will educate and equip you to understand the kids you’re hiring, training and raising – and to tap into their creativity and power.

BTW, my 18 yr-old son heard the author speak, and was feeling rather empowered by the things shared. Seems McQueen nailed the perspectives and motivations of Gen Y pretty well!

Consider getting copy, and know you’ll find the information well worth your investment of time and money.


Media Business Changes: Publishing

With the iPad, Apple has signaled not only a new way we can access and consume our media, but they’ve also signaled a new way for media producers to monetize their products. Apple has done this before with music, and now they’re trying to do it with, of all things, book publishing.

Remember the day when you bought CDs? Whole “albums” with 10-12 songs on a disc? Hard to remember those days, I know. Apple revolutionized the purchase of music by offering $0.99 individual songs. No more buying a whole CD because you liked a song or two, and then being disappointed in the rest of the project. No more “concept albums” that wove a theme together through 10 different – but complimentary – songs. No, I just cherry-pick my favorites and pay $0.99 per tune.

They’re different, I know, music and books. And I’m not suggesting you’ll be able to grab the first and last chapters of a new novel at the iTunes Store for $0.99 each. No, there’s something else happening in the world of print (be that ink or e-ink).

When Apple announced the iPad, Steve Jobs indicated a new, strategic price plan for downloaded e-books. One with the publisher getting to set the price-point. One which gives great profit margins to the companies who find and produce the best-sellers. A pricing approach that affords the dying publishing world a breath of new life – if they can squeeze more margins out of their business model. Mr. Jobs negotiated with the major companies and – ta da! – found a price point that was appealing to them. And they, in turn, pushed back on Amazon (which has moved a lot of books at $9.99).You can bet that the publishers are feeling some new-found strength, and that there will be other changes coming.

So, look for other pricing deals to be made, and watch the other, existing e-book sellers to roll out a similar pricing tier for e-books. It could signal new life for the publishing world, one which gives them some new revenue potential. That bodes well for them, and for those of us who love books. It could breathe new life into an old-media giant that has been in need of some good news.

And we’ll have Apple to thank for it? Who’d have thunk it?