Watching Video, Lots of Video
Nuggets from Solutions Research Group’s recent “Multiplatform Video Report” include:
- US Internet users ages 12 and older surveyed in June 2008 spent 6.1 hours daily with video-based entertainment
- About four hours per day were spent on traditional television, including live, digital video recorder (DVR) and video-on-demand (VOD) viewing
- About 2.1 hours were spent on video games, Web and PC video, DVDs and video on mobile devices
Data suggests the viewing will grow substantially in the coming five years, and most of that will be in the online realm by – no surprise! – younger computer users.
