Media Business Changes: Publishing

With the iPad, Apple has signaled not only a new way we can access and consume our media, but they’ve also signaled a new way for media producers to monetize their products. Apple has done this before with music, and now they’re trying to do it with, of all things, book publishing.

Remember the day when you bought CDs? Whole “albums” with 10-12 songs on a disc? Hard to remember those days, I know. Apple revolutionized the purchase of music by offering $0.99 individual songs. No more buying a whole CD because you liked a song or two, and then being disappointed in the rest of the project. No more “concept albums” that wove a theme together through 10 different – but complimentary – songs. No, I just cherry-pick my favorites and pay $0.99 per tune.

They’re different, I know, music and books. And I’m not suggesting you’ll be able to grab the first and last chapters of a new novel at the iTunes Store for $0.99 each. No, there’s something else happening in the world of print (be that ink or e-ink).

When Apple announced the iPad, Steve Jobs indicated a new, strategic price plan for downloaded e-books. One with the publisher getting to set the price-point. One which gives great profit margins to the companies who find and produce the best-sellers. A pricing approach that affords the dying publishing world a breath of new life – if they can squeeze more margins out of their business model. Mr. Jobs negotiated with the major companies and – ta da! – found a price point that was appealing to them. And they, in turn, pushed back on Amazon (which has moved a lot of books at $9.99).You can bet that the publishers are feeling some new-found strength, and that there will be other changes coming.

So, look for other pricing deals to be made, and watch the other, existing e-book sellers to roll out a similar pricing tier for e-books. It could signal new life for the publishing world, one which gives them some new revenue potential. That bodes well for them, and for those of us who love books. It could breathe new life into an old-media giant that has been in need of some good news.

And we’ll have Apple to thank for it? Who’d have thunk it?

Can Newspapers Be Saved?

Over at the Tribune, former radio genius Randy Michaels has a new role, taking the helm as CEO from Sam Zell. Michaels has demonstrated he knows how to run a huge radio company, but it remains to be seen just how he can take the Tribune Company, which is trying to come out of bankruptcy – a rather embarrassing decline for the “World’s Greatest Newspaper.” How will the company make enough to fund the staff-intensive and printing/distribution infrastructure that has been newspapers?

And, related, the largest newspaper publisher in Europe suggests that there should be a payment system for news that we find on the Internet – so that link you follow from Google to a news piece could cost you. Monetizing the news departments of major daily newspapers might save them. If – and it is a BIG “IF” – folks like you and me will pay for that which has to this point been free.

And then I think about Chris Anderson, who argues that “Free is better.” In fact, he pushes for a free-for-all web, where free makes sense – even economic sense. I’m not sure that applies to newspapers, though.  Can Michaels turn around the Tribune with a free model? I rather doubt it. Will you pay for news that someone, somewhere, will offer for nothing? I don’t think so.

I’m not sure newspapers are going to make it. That’s a big deal to me. I’ve been reading papers on a daily basis since I was 10. Confession: I started reading…the Tribune. Every day I’d read it, after my Dad finished, of course. Now I get the Wall Street Journal, and consume as much as possible every day. Sometimes my kids read an article or two. But now the Journal is starting to charge for its web content. And I’m not paying for that, not while it is delivered to my door every day.

Can newspapers be saved? I hope so.

Social Media Is great, But Does It Work?

With all the buzz these days about social media, have you ever considered how you can determine if your Twitter feed is really worth maintaining? Or if that company blog is important enough to continue? Does this great new world of interconnectivity (is that a word?) really work?

Here’s an article which captures 100 different ways you can measure the effectiveness of your social media effort. For instance, here are a few of the items listed:

• Downloads

• Uploads

• User-initiated views (e.g., for videos)

• Ratio of embeds or favorites to views

• Likes / favorites

• Comments

Check out the entire piece, and I’d especially point out the comments at the bottom.

They Tweet For Money – Would You?

Interesting article about Twitter users who post ads for money. You mean my friend’s Tweets might be ads? Yup.

So, would you mind pulling in a few extra thousand dollars a month this way? Is this selling out? Do you mind when folks use Twitter this way?

Methinks the Twitter revenue model might just explode with this kind of micro-ad sales. Isn’t anything pure anymore?

Who’s Going Mobile? You May Be Surprised!

The fastest-growing age group of mobile web users? Surprise – it isn’t teens!

According to Media Post, the Nielsen Company has recently released research findings that show an increase in audience of 34% to 56.9 million users in July 2009.

Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45% and seniors surging upwards 67% in July.

I wonder what is driving this trend, especially the growth in seniors who access the web though a mobile device. Is it the popularity and low cost “Net Book?” Or easier-to-use smartphones?  Or…what? Regardless, it is clear you cannot ascribe online and mobile use of the web as only “a young person’s game.” The shift to the web is rapid and touches everyone. How are putting YOUR message out there?

How NOT To Communicate Your Message

Unfortunately, even good communicators can resort to poor patterns and cheap shots. We should expect better than this from the administration. Engagement with enemies can be helpful, as John Nichols suggests, and I hope that someone at the White House will heed Mr. Nichols’ advice.

Twitter Growth

First came news of an infusion of $100 Million. Then statistics that show Twitter is still growing at a very fast clip.

A recent report by eMarketer.com says at least 18 million adults access Twitter on any given platform monthly. That’s a 200% increase over 2008 estimates! Additionally, eMarketer projects that Twitter users will total 26 million by next year.

Of course, not every user is a frequent user. Previous studies show that many people try Twitter once or twice – and then give up. Still, interest in the service is growing, and a financial model is being refined, so expect Twitter to stick around for some time to come.

Meanwhile, how are YOU using Twitter to promote your brand, spread your message, cultivate your tribe (er, flock?)?

Reaching Gen Y

Here’s a thoughtful, engaging conversation about how to reach Gen Y – what they value, how they relate to the messenger AND the message. Takes about 20 minutes, and the interview begins around the 3:20 mark. The stats alone make it worth your while, although there’s much more here.

The WiMax Experiment Continues

News suggests Clearwire’s WiMax technology, dubbed 4G by some, is about to undergo some intense testing. A new WiMax footprint included main offices of both Google and Intel, both backers of the effort to bring high speed, wireless service to the masses.

I like the concept, especially as it can really benefit mobile web use, but wonder if the testing and roll-out will take too long. Could it be that a new, faster-and-better service will enter into the marketplace before WiMax grabs hold?

Media Messaging: 10 Ways To Think Outside The Box

Do you think much about ways you can push your message outside of the usual distribution channels?  For instance, if you are in the radio business, have you given consideration to ways to utilize print, web and even television to gain listenership? If you are all about publishing, have you thought about ways to harness other channels, including free downloads, in order to increase readership?

Far too often, we get into ruts, boxes, whatever you want to call ‘em. We think in singular terms about what we do and how we measure effectiveness. These days, that kind of thinking will probably lead to unemployment! That’s why I liked the summary in this article about ways to distribute your content and extend your brand.

Maybe you have something you’d add to this list? Regardless, good prompting to consider “out of the box” thinking for those who have a message!