Media Business Changes: Publishing

With the iPad, Apple has signaled not only a new way we can access and consume our media, but they’ve also signaled a new way for media producers to monetize their products. Apple has done this before with music, and now they’re trying to do it with, of all things, book publishing.

Remember the day when you bought CDs? Whole “albums” with 10-12 songs on a disc? Hard to remember those days, I know. Apple revolutionized the purchase of music by offering $0.99 individual songs. No more buying a whole CD because you liked a song or two, and then being disappointed in the rest of the project. No more “concept albums” that wove a theme together through 10 different – but complimentary – songs. No, I just cherry-pick my favorites and pay $0.99 per tune.

They’re different, I know, music and books. And I’m not suggesting you’ll be able to grab the first and last chapters of a new novel at the iTunes Store for $0.99 each. No, there’s something else happening in the world of print (be that ink or e-ink).

When Apple announced the iPad, Steve Jobs indicated a new, strategic price plan for downloaded e-books. One with the publisher getting to set the price-point. One which gives great profit margins to the companies who find and produce the best-sellers. A pricing approach that affords the dying publishing world a breath of new life – if they can squeeze more margins out of their business model. Mr. Jobs negotiated with the major companies and – ta da! – found a price point that was appealing to them. And they, in turn, pushed back on Amazon (which has moved a lot of books at $9.99).You can bet that the publishers are feeling some new-found strength, and that there will be other changes coming.

So, look for other pricing deals to be made, and watch the other, existing e-book sellers to roll out a similar pricing tier for e-books. It could signal new life for the publishing world, one which gives them some new revenue potential. That bodes well for them, and for those of us who love books. It could breathe new life into an old-media giant that has been in need of some good news.

And we’ll have Apple to thank for it? Who’d have thunk it?

How Media Consumption Is Changing

With the introduction of the iPad, Apple is signaling a new phase in how the media world will work. There are certainly things about the new device that lack “wow” power, but there’s something going on here that signals where Apple is going, and why we should pay attention. Consumers, not manufacturing companies, are driving the media revolution, and this is yet another technology that will affect our media buying and consumption habits.

It is obvious that Sony’s eReader, Amazon’s Kindle, and now the B&N Nook all have their merits. They make it easy to carry a lot of books and to read multiple titles any time a person wants. They all have an ability to download various books, at various prices and in various formats.

To date, though, none of them does other media very well. You can’t listen to radio, surf the web or watch video on their E-Ink gray scale screens, nor would you want to. This is where the iPad will instantly make itself more appealing to many people. One device that does…one thing? Not gonna survive. These days, how many people have a cell phone that just makes calls? Or who has an MP3 player that just plays songs? So, by limiting their functionality to books, a dying medium (I hate typing that, but its a fact that fewer people are reading – and buying books, so let’s just live with it, okay?), the current offering of “readers” will find itself looking for an audience while mainstream culture goes with the flashy, color-screened, multi-functional iPad.

Read a book? Sure, anyone can carry around a small tablet-sized screen on which to read – all these devices can do that. That’s easy.

Carry around a business book AND a “guilty pleasure” fiction, too? Yep, the “readers” can do that.

Read the local “newspaper” while I listen to some classical music I downloaded? No, can’t do that on the “readers.” They do text really well, but not much else.

Interrupt my reading so I can check e-Bay for that item I was bidding on? No, sorry, the “readers” can’t do that. You’ll need to have a better tablet for online use – these things are for…reading.

Finish that video I started online last night before I begin studying my textbook for that upcoming quiz? Don’t think Sony can help me do that with their “reader” (despite the fact that Sony makes some gorgeous televisions these days).

Take a break from my book to in order a photo book of pictures from my trip – so it is waiting for me when I return from this trip? Um, I’ll need something more than a “reader.”

I’ll admit that these are all nice, hypothetical examples of how the “reader” will want to be replaced by something more. They don’t necessarily describe your life and how you operate – yet.

By making the iPad a multi-media device, Apple has tapped into where many of us are at – living in a fast-paced, media-saturated world. Apple is correctly seeing that if you  do one thing really well, you’ll likely be obsolete very soon (this is why the iPhone is so popular. It does many things well. Not everything perfectly, but it has enough of the capabilities that I want, and delivers them well, so that I’m finding it hard to imagine life without such a smart “phone.”).

The truth is, we want more more more from our technology, and we want to do do do things anytime, all the time. Apple may have made a big mistake here, that is possible. My guess, though, is that in a few years the iPad, and its various permutations and the inevitable competitors, will change how we do books – and every other media, too.

iTablet’s “Wow Factor”

Like many other techies, I’m really interested in the expected announcement about the Apple iTablet, or iPad, or iWhatever.

There’s great speculation about the size and capabilities of the new device, which I’d anticipate to be a game-changer for portable computing. Just as the iPod changed our music listening habits, and the iPhone changed the way we access our media, the folks at Apple must surely have an intent for how the iTablet should change…something. But what?

Here’s an intriguing look at how the iTablet could reinvigorate (resuscitate?) printed media…and forever changing how we “read” magazines and newspapers. What do you think? If the iTab – and other similar devices – can deliver something like this, would you want one?

UPDATE: Link to some specs and sales projections (10 million in the first year?!).

Can Newspapers Be Saved?

Over at the Tribune, former radio genius Randy Michaels has a new role, taking the helm as CEO from Sam Zell. Michaels has demonstrated he knows how to run a huge radio company, but it remains to be seen just how he can take the Tribune Company, which is trying to come out of bankruptcy – a rather embarrassing decline for the “World’s Greatest Newspaper.” How will the company make enough to fund the staff-intensive and printing/distribution infrastructure that has been newspapers?

And, related, the largest newspaper publisher in Europe suggests that there should be a payment system for news that we find on the Internet – so that link you follow from Google to a news piece could cost you. Monetizing the news departments of major daily newspapers might save them. If – and it is a BIG “IF” – folks like you and me will pay for that which has to this point been free.

And then I think about Chris Anderson, who argues that “Free is better.” In fact, he pushes for a free-for-all web, where free makes sense – even economic sense. I’m not sure that applies to newspapers, though.  Can Michaels turn around the Tribune with a free model? I rather doubt it. Will you pay for news that someone, somewhere, will offer for nothing? I don’t think so.

I’m not sure newspapers are going to make it. That’s a big deal to me. I’ve been reading papers on a daily basis since I was 10. Confession: I started reading…the Tribune. Every day I’d read it, after my Dad finished, of course. Now I get the Wall Street Journal, and consume as much as possible every day. Sometimes my kids read an article or two. But now the Journal is starting to charge for its web content. And I’m not paying for that, not while it is delivered to my door every day.

Can newspapers be saved? I hope so.

Top iPhone Apps

After being in some all-day meetings with new users who were hungry for recommendations, I’ve begun compiling a list of favorite iPhone apps. Meantime, here’s a list of popular apps that should serve as a good starting point for any newbie – or seasoned – iPhone owner. Of note, just today I’ve used three of those listed: Facebook, Tweetdeck and Shazam.

Who’s Going Mobile? You May Be Surprised!

The fastest-growing age group of mobile web users? Surprise – it isn’t teens!

According to Media Post, the Nielsen Company has recently released research findings that show an increase in audience of 34% to 56.9 million users in July 2009.

Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45% and seniors surging upwards 67% in July.

I wonder what is driving this trend, especially the growth in seniors who access the web though a mobile device. Is it the popularity and low cost “Net Book?” Or easier-to-use smartphones?  Or…what? Regardless, it is clear you cannot ascribe online and mobile use of the web as only “a young person’s game.” The shift to the web is rapid and touches everyone. How are putting YOUR message out there?

Five Tips For New iPhone Users

I love the simplicity of the iPhone, and often tell people it “just works.” That’s a lot different than previous cell phones I’ve used. It isn’t for everyone, but as the growing sales numbers reflect, more people are paying the premium for Apple’s elegant mobile computing solution. A friend just purchased a new iPhone, and we’re getting together for lunch today for a little tutorial. Apart from the basics, here are some notes I made of tips I need to tell him:

1. Buy a charger for the car. Unfortunately, your phone will need recharging at the most inopportune time. Make sure you have it when you need it by plugging it in while you drive. Cost: Deals online for as little as $3-5.
2. Buy an external battery. There are batteries that snap into the phone’s dock/charging port and provide several hours of power. You’ll find a battery handy when you phone runs out of juice just when you need it most. I keep one in my laptop bag at all times. Cost: $15-25.
3. Buy and use a headset. Be smart, be safe, and use a headset. While the corded earbuds that come with your phone are alright, untangling the cord is a big pain – and it is impossible to do while driving. If you don’t have one, find a good Bluetooth headset. I have a Plantronics model I picked up at Amazon for half off, and I really like it. Cost: Range for good headset is $50-$75.
4. Take advantage of free apps. Developers often have special, limited-time free offerings. Also, many dvelopers offer a free “lite” version of an application, with reduced capablities, in hopes that you’ll like it so much you’ll want to pay for the full version. Either way, this is how I’ve found some gems, and it is really the only way I get games (I don’t have this phone for games, but every now and then it is nice to let the kids play something while we wait at the doctor’s office, for instance). Cost: Nothing! I check dealnews.com daily for the latest freebies.
5. Buy a few select apps. I’m not inclined to pay more than $.99 for a phone application, but I have done so for a travel app that tracks flights and keeps me up-to-date on airport weather. I also bought an audio recording app (before Apple made that functionality standard in the iPhone OS). I’ve been very selective about the apps I’ve bought, and I’d advise slow-going for new users. Cost: Varies widely, although most apps are under $10.

I’m sure “power users” could add some tips, and I’d welcome those comments.

Using Cell Phones For SMS, Not Voice

In the U.K. people use their phone more for texting than making calls. That’s just one of the data points in this research brief. Check it out to see what Americans do most with their phones.