DECEMBER 9TH, 2009
By JOHN
Radio is strong.
I’m not just saying that because I’m biased.
According to recent research,
- Broadcast radio reaches over 79% of all U.S. adults daily, who listen on average for over two hours daily.
And it isn’t just for an “older generation:”
- Even among younger adults (18-34 years old), radio reached more than 79% of the population –Â with an average listening time of more than one and a half hours each day.
When I’ve run advertising campaigns, I’ve always included radio in the mix. There’s no reason to change, either. Smart money goes into smart radio buys. Use radio well, and it delivers exceptional results!
More encouraging data about radio here (see the report titled, “How U.S. Adults Use Radio and Other Forms of Audio from the Council for Research Excellence Video Consumer Mapping Study”).
SEPTEMBER 11TH, 2009
By JOHN
Probably not, although as Mark Ramsey notes, it is a breath of fresh air for the radio industry.
SEPTEMBER 10TH, 2009
By JOHN
Celebrating 65 years of influence, support and proclamation…happy anniversary to the National Religious Broadcasters!
AUGUST 12TH, 2009
By JOHN
Radio stations sometimes use video to promote their product. Here are two very different takes on bad video production. Have to agree with the assessment that one is bad on purpose, the other is just plain bad. I’m wondering, did the radio sales team pull off these video productions? Sure seems likely.
Watch, and tell me: Did the video kill the radio station’s image? Which one will “stick” longer with viewers, and why?
When advertising, it is probably best to stay within the area of your expertise, or at least to hire someone better than you to do the creative.
Apple’s new “VoiceOver” feature for iTunes and iPods strikes me as a whole lot like adding a DJ to your iPod. Admittedly, that is one lifeless announcer, but still…another encroachment into radio territory. How will broadcasters react to this development?
FEBRUARY 12TH, 2009
By JOHN
Leaving two “traditional” media advertising sales efforts, Google is now planning to shuft their attention to…(surprise!) online streaming. Article here.
Makes some sense, in light of what Google does. Still, I think there is a lot to be made in traditional radio advertising. The medium has some 90% of the U.S. tuned in weekly. Where there are ears, there will be ads!
JANUARY 20TH, 2009
By JOHN
Trimming jobs to affect 1,500 at radio/advertising giant Clear Channel Communications. Targeted employees and budget cuts are said to include local programming hosts and production staff.
I’ll suggest that eliminating local programming is a mistake. While some of my favorite radio shows are nationally syndicated (and I happen to work for a national broadcast), there is a strong case to be made for a good local presence. That is what makes for good radio. And as the ol’ saying goes, “All news is local.”
