Tag Archive

The Winner Is…Gaming Google

Published on February 14, 2011 By John Fuller

Wow. I was blown away by some research into a major company’s outstanding performance in Google search engine results. This retailer: bested millions of sites — and not just in searches for dresses, bedding and area rugs. For months, it was consistently at or near the top in searches for “skinny jeans,” “home decor,” “comforter [...]

Advertising: Generations Switch

Published on March 29, 2010 By John Fuller

I thought this was an insightful article, in which the author suggests that older generations (um, like me) are holding onto our youthfulness, and Gen Y is leaving the past behind much easier. Which makes messaging all the more difficult.For instance, Standard age-related targeting can’t be relied on any more, thanks to a new social [...]