Since its launch six years ago, Twitter has had a significant influence in the world. Twitter has introduced a world of pithy, 140-character phrases and quotes. It has inspired creative use of shortened words and punctuation marks. It has also demonstrated an instantaneous aspect of communication, with errant Tweets sometimes resulting in an immediate firestorm [...]
I thought this was an insightful article, in which the author suggests that older generations (um, like me) are holding onto our youthfulness, and Gen Y is leaving the past behind much easier. Which makes messaging all the more difficult.For instance, Standard age-related targeting can’t be relied on any more, thanks to a new social [...]