If you want to target your message to baby boomers, consider this:
Baby boomers are on the verge of adopting smartphones and the mobile Internet…But boomers’ mobile Internet adoption rates will be similar to their social media uptake—that is, slow.
While it is expensive, maybe you should order the full report about boomers who are going mobile from eMarketers.
Or, maybe you could guess as to why baby boomers are moving slowly toward smart phones and mobile content consumption. And no, I’m not getting any financial compensation from eMarketers for suggesting you buy their product. Just think they have some timely, helpful research.
