Archives for : Advertising

Audience Aging

According to the latest Nielsen data, the average audience of the four major television networks is older than ever.

  1. CBS median viewership is the oldest at an average 55 years old
  2. ABC averaged 51 years old
  3. NBC viewers are a little younger, average 49
  4. The Fox audience is a relatively youthful 44

Ten years ago the average age of viewers for these networks were clearly younger by three to nine years.

Where is this leading? Check this story to see what the highest paid TV personalities make every year…powerful evidence that despite the aging audience, broadcast television isn’t likely to disappear any time soon — it remains a lucrative media channel. As long as the advertising money keeps pouring into the networks, they’ll stay in business.