Radio is strong.
I’m not just saying that because I’m biased.
According to recent research,
- Broadcast radio reaches over 79% of all U.S. adults daily, who listen on average for over two hours daily.
And it isn’t just for an “older generation:”
- Even among younger adults (18-34 years old), radio reached more than 79% of the population — with an average listening time of more than one and a half hours each day.
When I’ve run advertising campaigns, I’ve always included radio in the mix. There’s no reason to change, either. Smart money goes into smart radio buys. Use radio well, and it delivers exceptional results!
More encouraging data about radio here (see the report titled, “How U.S. Adults Use Radio and Other Forms of Audio from the Council for Research Excellence Video Consumer Mapping Study”).
