My 18 year-old tried it but quit, suggesting it just didn’t “do anything” for him. My 21 year-old totally shut his account down, saying he just didn’t see the point. Meanwhile, I keep plugging away at…Twitter. And recent data indicates we’re a rather normal family when it comes to tweeting.
According to a recent Pew Research Center, teens aren’t Twittering. Only 8% of teens utilize the microblogging site.
Teens DO use Facebook and other social sites, however. That same Pew report showed that 73% of young teens (ages 12 to 17) use Facebook.
Here’s a chart showing the frequency of online access by teens – nothing startling, but pretty interesting.
If you like numbers, data and trend projections, check out these twenty “mind-blowing” social media stats.
The short of all this: media messaging requires an awareness of where the intended audience is, what media they are using and where they congregate.
If “knowledge is power,” what do you know?
