Really interesting research graphic here about young adults and their mobile device habits. Not surprisingly, teens don’t talk much on their cell phone – and older persons talk a lot, BTW. So what are younger phone users doing on those phones? Drum roll…

The headline stat: 71% of the respondents preferred texting to phone calling.

See the graphic, and consider:

• What are you doing to reach the next generation of media consumers?
• In this over-saturated, fast-moving world, how will you be heard/seen?
• What is going to make your message worthy of a teen’s interest?
• And is texting part of your strategy?

Just asking.