When was the last time you held a newspaper in your hands? I mean, held it to…read? I’m not talking about using a paper to blot us some spill in your garage, or to train the puppy, or to keep that spray paint from getting all over the place.

I’m guessing you haven’t really read a newspaper in the past two or three months. If so, you’re not alone. By most – if not all – measures – the U.S. newspaper business is dying. Except for a few major players, newspapers are bleeding money and ink all over.

The contrarian in this doomsday scenario is, most notably, The Wall Street Journal – which, by the way, has the very best newspaper app for Apple’s iPad (I wonder if the WSJ owner, media savvy Robert Murdoch, has any Apple stock?).  I’ll predict here that the WSJ will succeed, long-term, as an entity. They’ve leveraged their content all over the place, and even have the audacity to (gasp) charge customers to read their columnists and features.

Most of the print industry, though, will probably go under or just fade away slowly to irrelevance…IF it doesn’t take its cues from Mr. Murdoch and go digital.

Sample data points from a recent study the Organization for Economic Cooperation and Development show the dire circumstances of the American newspaper business, especially when compared to other countries:

• Fewer than half of all adults in the United States regularly read newspapers in 2008, compared with 96 percent in Iceland.
• Advertising contributed 87 percent of newspapers’ revenues in the United States, compared with 53 percent in Germany, 50 percent in Britain and 35 percent in Japan.

In light of such stats, I wondered how much longer the industry can survive here in the U.S.

Some industry veterans are decidely pessimistic about the viability of newspapers. Here’s a site for laid off journalists to offer their “parting words” of wisdom about the biz. There’s even a website where you can donate to…

• advance the search for a support system for the kind of serious public interest reporting that our democracy requires, and that is now so threatened.

Wow.

These thoughts were prompted by some news reports, and also by my need to renew my subscription to…The Wall Street Journal. Yeah, the print edition. I am one of the few people I know of who still read a newspaper – an actual PAPER – every day.  Started this daily routine when I was about ten years-old. Not quite ready to stop reading a paper.

Are you?