Marketing

How To Tweet Effectively: Three Successful Companies

Posted by John Fuller on December 10, 2011 at 5:19 pm

Since its launch six years ago, Twitter has had a significant influence in the world. Twitter has introduced a world of pithy, 140-character phrases and quotes. It has inspired creative use of shortened words and punctuation marks. It has also demonstrated an instantaneous aspect of communication, with errant Tweets sometimes resulting in an immediate firestorm [...]

They Don’t Talk

Posted by John Fuller on July 2, 2011 at 8:54 pm

Really interesting research graphic here about young adults and their mobile device habits. Not surprisingly, teens don’t talk much on their cell phone – and older persons talk a lot, BTW. So what are younger phone users doing on those phones? Drum roll… The headline stat: 71% of the respondents preferred texting to phone calling. [...]